ROLE OF DIGITAL MARKETING 2025
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It is stated that as soon as internet searches became accessible, companies began providing services online, and digital marketing has been crucial in promoting brands worldwide since the inception of the Internet and online services. Since its introduction in Pakistan, digital marketing has increased business growth at a faster rate than traditional marketing methods (Urban Cities). Its role has proven to be a major success worldwide.
It is common knowledge that digital marketing is a "online platform where organizations market their brands/products on the Internet using digital media channels which manages various brands and brings maximum reach to consumers not just nationally but cross border marketing." In the twenty-first century, digital and internet marketing, sales, and procurement became the norm.
Points of product
Scope
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Finding the advantages of employing digital marketing as a tool for online business and product/brand promotion is the foundation of this study. Our opinions are based on optimism because, although the Pakistani market is still relatively new to digital marketing, it is quickly catching up and rising to the top. Since our research is qualitative, our conclusions and arguments are based on evaluations and analyses of the advantages of digital marketing platforms for advertising and marketing new goods.
Limitations
With a population of 14.91 million, our research focuses on the metropolis of Karachi, where over 56% of the population has access to the internet. Our study primarily focuses on businesses that use digital marketing as their main tool for building their brand image and marketing through a variety of online channels, such as social media and search engine tools. However, because it is a qualitative study, our research questions were entirely closed-ended, so respondents were chosen through "Purposive Random Sampling," which made data analysis simpler.
Justification
The goal of this study is to give businesses who are considering using digital marketing as a tool to market their brands online helpful information about what consumers desire and how to use digital analytics to gain insights into their preferences. Compared to traditional forms of promotion, digital marketing is more effective yet still relatively inexpensive. Due to time constraints, we will be concentrating on leading digital marketing firms like as "Shophive.pk, Daraz.pk, MyCart.pk & Yayvo.com," among others.
LITERATURE REVIEW
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Through an examination of numerous previous studies, blogs, online articles, and Internet research, the chapter provides comprehensive information, sources, and works on key topics pertaining to digital marketing as a platform for promoting consumer brands. As previously said, very little study has been done on digital marketing in Pakistan; all of these studies will serve as the foundation for our own.
Since the primary focus of our research is digital marketing and its function in consumer product promotion, the literature evaluation will center on the aforementioned field of study.
Digital Marketing
The phrase "digital marketing" refers to all of your internet marketing initiatives. Companies use digital platforms including social media, email, Google search, and their own websites to engage with both present and potential clients.
Nowadays, consumers spend more time online than they did ten years ago. This is because businesses are investing heavily in developing online marketing strategies to acquire as many customers to associate with their brands as possible.
Digital Marketing as a Tool for Promoting Brands
When the Internet was launched and introduced in the 1990s, it opened up new avenues for businesses to market their brands. The World Wide Web (WWW) and other portals where businesses and customers can communicate and conduct online transactions followed, and with the advent of Web 3.0 (The Mobile Era), things became both simpler and more complicated. Today, it is a reality that businesses and consumers can access information at any time, anywhere, with round-the-clock accessibility. Technology is essential for enhancing business units' service quality, which impacts the final product.
Being Consistent with Branding
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Developing a consistent online marketing strategy across all digital channels would result in high brand recognition and reinforce.
Website Optimization
Increasing consumer traffic is the main duty of every business that offers online web services; to achieve this, one must maintain optimal site performance (zero lag) and produce visually appealing content and graphics.
Social Media
In certain aspects, this increases the brand's visibility in front of consumers and is one of the most successful and economical ways to market both larger and smaller brands. Social media sites are accessible to the majority of customers, and brand presence indicates customer-brand connection, which maximizes income for the company.
Produce & Distribute
A successful viral marketing strategy involves producing high-quality content that increases consumer brand recognition and attachment. Developing high-quality content has become a crucial component of brand advertising strategies.
Press Release Marketing
It is a low-cost and efficient method of reaching and promoting the brand to the intended audience. It also helps to increase brand recognition, and if online digital marketing tools like Google AdWords, Adds, Google Advertising, and Microsoft Advertising choose to use your brand, it will result in more international coverage.
Video Marketing
Using online video platforms like YouTube may help businesses of all sizes by increasing brand sales and driving traffic to their websites. Blend Tec is the best example. In order to promote their new blender, a small company began smashing popular electronic devices, such as tablets and smartphones. In addition to becoming the most viewed video with about 2 billion views, the film also enhanced the company's sales profit.
Blogging
A blog is essential for a brand to succeed because it allows people to connect with the brand, share their experiences, and connect with it. In addition to increasing a brand's visibility and search engine ranking, blogging may help businesses retain customers through a variety of strategies.
Social Media Marketing
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One kind of internet marketing that uses social networking sites as a marketing tool is called social media marketing. By reaching a wide range of consumers and boosting brand equity, it propels the goal of delivering content that customers will suggest to their social network, benefiting the business. Additionally, social media contributes to the development of Word of Mouth Marketing (WOMM), which is the most sought-after marketing strategy by businesses because it creates a marketing type in which customers themselves are promoting the brand's value to other potential customers. At this point, consumers are open to different options, and marketers typically use social media tools to promote their brands.
