Online Fitness Trends and Promotional Techniques 2025

 

Online Fitness Trends and Promotional Techniques 2025

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Opportunistes for online fitness

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Encouragement of national policies

 

The State General Administration of Sports released the "Notice on vigorously promoting scientific fitness methods at home" at the start of the TIME outbreak. Home fitness reached its peak at that time as a result of promotional efforts and the extensive dissemination of its significance by the media. Numerous sports applications, video websites, and other significant platforms started to proliferate, drawing a sizable number of fitness lovers and encouraging many individuals to join together, so boosting national fitness. The fitness and exercise lifestyle must be vigorously promoted throughout or beyond the TIME era, allowing fitness and exercise to fully play its role in regulating public mood.

creation of Internet Plus

 

The way that modern people view the world, obtain information, and socialize their behavior patterns has been impacted by the Internet and the big data environment. Some Internet platforms have successfully tapped into the public's desire for at-home fitness in the TIME period by fusing the features of their individual platforms to introduce tailored online activities and goods that encourage more people to engage in at-home fitness activities. One practical means of communication is the Internet. Similar to certain professional exercise software, internet communication is growing quickly due to its handy form of communication. Each company has introduced its own solutions with unique benefits.

health awareness

 

The TIME outbreak made many people realize how important health is. Most people in the TIME era live in homes that are isolated from others, especially in urban areas. They have less space for activities and are in a state of psychological and physical discomfort because they are moving from a busy life to a home where they are isolated. This can have a significant impact on their bodies, such as back pain, weakness from bad posture, and physical ailments like back pain. As a unique method of stress relief, online fitness can not only raise awareness of the importance of exercise, alleviate the mental and physical strain of maladjustment, and release negative emotions, but it can also exercise the body.

The size of online fitness keeps expanding

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According to Scorch Consulting, China's online fitness market grew at a compound annual growth rate of up to 24.1% between 2017 and 2021 (the offline fitness industry's compound growth rate during the same period was only 6.6%). In 2021, the market reached a scale of 370.1 billion yuan, or 47%, and is expected to gradually overtake the offline fitness market share in 2026. This is especially true since the TIME outbreak in 2020, when big health became people's basic needs and the home fitness scene became mainstream.

Online fitness users' increased stickiness

 

The TIME era will cause some of the exercise habits that were established during the user's home quarantine to persist, and the stickiness of exercise and fitness users will rise. In comparison to April 2019 and April 2021, the open weekly rate of exercise and fitness apps increased by 3.1 percent to 11.5%, and exercise and fitness users gradually developed online exercise and fitness habits. Of these, the average monthly active user of KEEP in 2022 is 34.36 million, and online fitness membership is growing quickly, reaching 138 million in China in 2021.

Disadvantages of online fitness

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The advent of the TIME period has accelerated the growth of "online fitness," but it has also brought to light some issues. "Online fitness" has the following drawbacks.

Focus on example rather than advice

The majority of "online fitness" content is distributed through network platforms in the form of flat video recordings, fitness live broadcasts, etc. Users can click to watch and follow the training, but they are unsure if the action is standardized and how the training affects them. A pain point is that certain technical actions are performed without expert direction, the action is not standardized, and there is no practice. Because movement distortion causes sports injuries, it is not only impossible to guarantee the training effect but also likely to interfere with the body's normal physiological function.

Different staff expertise levels

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Although the network platform's openness and ease of distribution also make the uploading process simpler, the sports industry, uploaded video content, and various fitness live broadcasts lack a set of standardized scientific audit systems, the entry barrier is low, anyone can share video content, and the caliber of professional talent varies, so the network platform is overflowing with various fitness video content, etc. Naturally, there is a lot of high-quality content, but there is also a lot of low-quality content. It is simple to create deceptive content for beginners who have no prior fitness experience, therefore this issue also limits "online fitness".

The offline fitness industry's comeback

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All offline industries will gradually recover after the TIME era, and the impact of the long-term home may result in "retaliatory" consumption. As a result, the "online industry" must compete with offline physical stores; the original offline fitness main force moved to the online portion of the market because of the TIME era. The majority of users will return to offline mode, and the resource loss will warrant consideration.

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